Disney Considering Surprising Free TV Move After Shutting Down A Streamer
Per Variety, Disney's new CEO Josh D’Amaro gave an update on the company's streaming plans during their latest quarterly earnings call. In a major expansion of their streaming footprint, the company is considering adding multiple FAST (Free, Ad-supported Streaming Television) channels. The intention is to use these channels as a means for additional ad revenue, as well as widening the funnel to eventually draw users toward their subscription channels, including Disney+.
Read D'Amaro's comments on the proposition below:
We see it as a way to expand our reach to a customer segment that’s that’s more price sensitive, and and expanding our reach is as we’ve talked about before one of our strategic priorities. Unlike a lot of our AVOD competitors, we’re fairly well sold, meaning more inventory would actually help us accelerate our ad revenue growth. And then finally, as a free offering could help us drive top of funnel Disney+ subscriber growth. So nothing specific to announce today, but definitely something that we’re considering.
More to come...