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Avengers: Doomsday Reveals New Look At Doom's Throne In SDCC Merch (Exclusive)

San Diego Comic-Con unveils a whole new look at Avengers: Doomsday.

Avengers: Doomsday became the talk of San Diego Comic-Con, and now ScreenRant can exclusively reveal new collectibles from Iron Studios, Mattel, and Bandai.

Everyone knows this familiar face, but now he's a threat rather than an ally. The brilliant scientist Doctor Doom from the film Avengers: Doomsday is brought to life as a figure. By using the included interchangeable crossed-arm parts, you can recreate his signature arms-crossed pose. The wired cape and interchangeable wrist parts also allow for a variety of poses unique to Doctor Doom. The S.H.Figuarts collectible will be released in December 2026 and costs $100.

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There are also other Doctor Doom figures, including Iron Studios' Doctor Doom 1:4 Figure, which retails at $1299.99 and will be released in Spring 2027. The first look at Doctor Doom on his throne has also been unveiled and will be available soon, retailing at $249.99.

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  • Iron Studios Doctor Doom 14 Figure

Fans also get the opportunity to become Doctor Doom with the Marvel Doctor Doom Official Primalux Costume! Based on the iconic villain's shocking MCU debut, this multi-piece suit brings the Latvarian ruler off the screen and into our world. Begin your transformation with a fitted spandex undershirt, pants, tunic, gloves, and belt. Then, reinforce your power with molded armor for the shoulders, wrists, hands, and shins.

Finally, take on Earth's mightiest heroes with a molded mask featuring adjustable lining and a hooded cloak with a chain and medallions. All material is made with the highest quality plastics and fabrics and is designed with authentic details from Avengers: Doomsday.

  • Jazwares MARVEL™ Doctor Doom Official Primalux Costum - 2

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  • Jazwares MARVEL™ Doctor Doom Official Primalux Costum - 1

Captain America, played by Anthony Mackie, is decked out in a suit perfect for the legendary hero. The new Captain America from Avengers: Doomsday joins S.H.Figuarts. In addition to his signature shield, which represents that “symbol of justice,” the set also includes a full set of his distinctive large wing parts. This allows you to recreate not only close-quarters combat scenes, but also action sequences during flight. The collectible is available from January 2027 and costs $150.

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Thor from Avengers: Doomsday joins S.H.Figuarts! Thor, the son of the king of Asgard, the realm of the gods, from the film Avengers: Doomsday, is brought to life in figure form wearing his latest costume. The collectible includes Mjolnir with crack details expressed through paintwork. By combining it with Stormbreaker, you can recreate a variety of scenes. The collectible will be released in December 2026 and retails at $90.

  • Bandai S.H.Figuarts Thor (Avengers Doomsday) -1

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Iron Studios is also bringing Magneto to life in a new collectible retailing for $199.99 and will be available soon. Celebrate the X-Men joining forces in Avengers: Doomsday with the perfect addition for any collector.

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Not only is Magneto available, but Professor X has arrived at Iron Studios for $249.99 and will also be available to purchase soon.

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Think big bad Doctor Doom is too intimidating? Well, Iron Studios has got you covered with Doctor Doom Minico, which is a perfect addition to any desk or shelf for a lover of Marvel ahead of Avengers: Doomsday. The collectible retails for $29.99 and will be available for purchase soon.

  • Iron Studios Doctor Doom Minico 1

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If that isn't enough fun, Mattel has summoned Doctor Doom once more in a new plush. This Doctor Doom Feature Plush is 12” tall with a hard vinyl head and soft plush body. Look out Avengers! Activate the green glowing eyes and sounds by pressing the button on his chest. With printed details, a felt cape and riveting facial features, this stylized look is a great way to celebrate the mysterious leader of Latveria. The plush retails for $24.99 and will be available in October.

  • Mattel Marvel Studios Avengers Doomsday Doctor Doom Feature Plush 1

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Get the whole family involved in the build up for Avengers: Doomsday with a new Hot Wheels Superstar Speeders trackset, and this time Thor is at the wheel. Mattel are releasing this fun addition to the collection on November 28 for $29.99.

  • Mattel Hot Wheels® Superstar Speeders™ Avengers Doomsday Loop 1

  • Mattel Hot Wheels® Superstar Speeders™ Avengers Doomsday Loop 2

Avengers: Doomsday will be available to watch in theaters on December 18.

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