Kingdom & Sparrow's Refresh Of Dynamite Valley Goes Boom

• Dynamite Valley is a craft brewer in Cornwall, England, where dynamite and gunpowder were once produced.
• After 15 years and a change of ownership, Dynamite Valley turned to Kingdom & Sparrow for a brand refresh inspired by the history of dynamite making, while showcasing craft through texture rubbings and paper-wrapped bottles.

Located in Cornwall, England, once known for making stuff that goes boom, Dynamite Valley is a craft brewer that has been operating since 2015. After a decade of growth and a change in ownership, Dynamite Valley returned to branding agency Kingdom & Sparrow for an updated look.

“The brief from Dynamite Valley was clear: to refresh and evolve the brand and packaging to appeal to a younger, more diverse demographic,” said Ellie Russell, designer at Kingdom & Sparrow. “Our challenge was to modernize and elevate the identity for an increasingly competitive craft beer market, reflecting the ambition of the new owners and creating a more flexible brand for future growth, while retaining the heritage and provenance that makes the brewery distinctive.”