Toohey Creative brands Yes Chef!, a home dining solution for Australian's in need during the lockdown — The Brand Identity – Home of the Greatest in Graphic & Brand Design

Grand Pacific Group, an event operator based out of Sydney, has created home dining solution Yes Chef! in response to the coronavirus-enforced self-isolation regulations. The service offers a range of premium ‘heat and eat’ comfort dishes, aiming to provide a little bit of convenience and decadence during the lockdown. Local studio Toohey Creative was commissioned to brand Yes Chef! within a minuscule timescale so the service could be made available to those in need.

The studio accepted the challenge and returned a few days later with a personality-packed visual identity. At its core is an energetic, positive wordmark set in Letters from Sweden’s Ivar Display Condensed Extra Bold. It’s oversized use, combined with a ‘chilli red’ and ‘deep aubergine’ colour palette, provide a homely yet sophisticated feel. Characterful illustrations and a reassuring tone of voice add an extra layer of charm to an already charming solution.