Brand Identity: CASA&CO. by Estúdio Lippi
Explore the sustainable brand identity for CASA&CO. by Estúdio Lippi, featuring bold uppercase typography and tactile editorial collateral.
Brazilian creative practice Estúdio Lippi constructed a comprehensive brand identity for CASA&CO., an independent furniture studio dedicated to conscious living. Under the creative direction of Kauan Lippi and Ronyery Borges, the project establishes an honest visual system centered on pieces built to endure for decades. Rejecting the sterile monochrome palette that frequently dominates contemporary luxury interiors, the studio introduced deliberate chromatic warmth across every physical and digital asset. The brand crafts residential tables, seating, and storage from responsibly sourced hardwood and low-impact woven fabrics. Rather than treating environmental stewardship as promotional rhetoric, Estúdio Lippi grounded the graphic design directly in the honest reality of the workshop.
Material Honesty in the CASA&CO. Brand Identity System
The typographic foundation of this brand identity relies on an authoritative uppercase wordmark designed with clean geometric balance. Sturdy vertical stems and open letter counters establish visual clarity and structural permanence. Disciplined layout grids organize technical timber specifications, material provenance records, and candid workshop photography across editorial spreads. Generous margins echo the airy architecture of the brand's production facility, which relies entirely on natural daylight. Editorial spreads pair micro-catalog indices with monumental display headings, ensuring legible information hierarchy whether applied to technical spec sheets, digital platforms, or printed collector books.
Tactile production details bring the brand identity into tangible everyday use. Heavy uncoated paper stocks form substantial hardcover catalog books, finished with blind debossed typography and exposed Smyth-sewn bookbinding. Workshop coats and aprons feature dense satin-stitch embroidery on heavy cotton twill, while sturdy corrugated delivery packaging features stark monochrome silkscreen impressions. Every artifact reinforces permanence, tactile resonance, and durability over disposable interior fads. Estúdio Lippi succeeds in crafting a mature brand identity that bridges sustainable industrial manufacturing, editorial elegance, and human warmth.
See the full project by Estúdio Lippi on Behance.
