Idealworks' brand identity, in concert | Mindsparkle

Mindsparkle Mag

Idealworks deliver industrial automation in the harshest working environments, factory floors. They provide fleets of robots and the technology to operate them to some of the largest businesses in the world. Born out of necessity on the BMW factory floor, the Idealworks Orchestration System synchronises the work of people, robots and factory environments to all work in concert.

Love and Money’s challenge was to articulate the products and services that Idealworks offer as an interconnected system that anyone could understand. They built a brand identity around the idea of Idealworks keeping everything “in concert.”

Taking cues from the arts, they wanted the brand to demonstrate the personality of a conductor keeping everything moving with rhythm, precision and scale.