Brand Identity & UI/UX Design: dose by Sungsik Kim

Sungsik Kim engineered the brand identity and companion ui/ux design for dose, tracking caffeine telemetry with circular dot-matrix tokens.

Most coffee tools offer simple choices like decaf beans. Sungsik Kim treats daily caffeine as an exact personal dose. The project balances medical precision with everyday warmth across physical and digital touchpoints. A clean base of black and off-white sets a calm tone, while electric orange-red details highlight vital data alerts and machine interactions. The motto Engineering Caffeine anchors this disciplined visual language. Every screen and physical artifact in this ui/ux design and identity system focuses on clarity. Generous white space keeps the telemetry readable, and subtle border lines divide daily brew logs into neat sections. Users monitor their active caffeine curves without feeling overwhelmed by clinical data.

Circadian Rhythms and Circular UI/UX Design

The companion mobile interface displays a live blood caffeine curve tracking pharmacokinetic decay across a full 24-hour cycle. A circular dot-matrix pattern forms the structural base of the design tokens, echoing planetary orbits and biological cycles. Sungsik Kim aligns all telemetry labels along a tight baseline grid, allowing users to assess brewing metrics and daily limits in seconds. The modular app architecture replaces cluttered wellness dashboards with tidy data cards and dynamic curve strokes that clearly visualize peak absorption and metabolic fade.

The digital software pairs directly with the counter coffee machine via low-energy wireless sync. Through an intuitive circular hardware dial, users select brew modes between Espresso, Americano, and Latte while glowing orange LED dot-matrix arrays display active brew progress. Branded tactile ceramic cups, debossed coasters, and technical coffee bean pouches mirror the exact typography and grid discipline found on screen. Sungsik Kim unites physical industrial design with responsive interface craft, making quantified daily wellness feel warm, focused, and effortless.

See the full project by Sungsik Kim on Behance.