Later

Later Media is a company specialising in social media marketing and the creator economy, offering tools that enable brands, creators and agencies to manage their online presence. Its platform allows users to plan, schedule, publish, and analyse content across multiple social media platforms from a single dashboard.

The design system itself was a collaboration between Later’s in-house creative team and international creative agency Koto, who partnered on the logo and shape system. The rest was built internally. The logo is a custom wordmark, a wide sans serif, very bold, almost whimsical, in white with a black outline.

The primary titling typeface, NaN SuperX Sans Display, mostly used in Black, was chosen for headlines that demand attention, along with Inter Tight. One distinctive element of the branding are the subtle moiré effects used as backgrounds. They make one think that someone took a picture of a LCD screen and made us doubt a couple of time if there was maybe a problem with the images with submitted to this post. Some kind of digital material nostalgia. The whole identity seems to strike a subtle balance between strong, professional but not too serious while still being rooted into today’s trends, systems and UIs.

Read and see more on Later’s own blog article about their rebrand.