Patta Visual Identity: Expressive Branding System

Patta pet lifestyle branding system turns everyday dog gear into tools for movement and city walks.

Designed by LOTIPA ™ with Antoniel Felaínne, Ax Leandro, Lucas Oliveira, ESTÚDIO TRAUMA, Alex Monteiro, Aldenis Rodrigues, Lukas Martins, and Arluy, Patta forms a pet branding set. The main mark is a soft wordmark. Smooth curves show active pet movement. Simple flat-lays, metal leash hooks, and clean type build the brand base. Graphic boxes, leather tags, and woven collar strips mark the main product line. Organic shapes flow across boxes. This creates a unified shop set. Each visual part builds brand identity across web pages, print tags, and street culture. The layout stays clean on all print and web screens. Every asset works well in store displays.

Tactile Materials and Modular Visual Identity in Branding

System tools anchor this branding project. Woven tags, leash hooks, and modular boxes show how branding links real stories to product use. The visual system turns daily dog walks into personal style. Grid forms balance the fluid logotype across print books and phone screens. Physical product details show clear craft. Webbed nylon leads, leather straps, and matte enamel pins fill the set. Through clean type and wise material choices, the design team sets a lasting brand language. Discover the complete identity case study on LOTIPA ™.

This branding work proves how pet gear acts as a style choice. By mixing product design with clear graphic grid patterns, the team built a strong design system. Bold color blocks, durable fabric, and scaled logomark shapes fit well. The final identity balances playful tone with firm structure. For design teams exploring modern identity systems, this work offers a clear guide. View more design work from LOTIPA ™.