Editorial Design: Word's Eye by Crtomir Just — Graphics Design

Crtomir Just creates an expressive editorial design for literary festival Word's Eye, using lenticular prints and kinetic eye graphics.

Slovenian graphic designer Črtomir Just developed the visual identity, campaign assets, exhibition design, and promotional poster series for Word's Eye, an annual national gathering celebrating youth literature in Murska Sobota. Translating the event's name into a literal graphic motif, Just constructs an abstract eye illustration that inspects featured literary works across print and digital media channels. High-contrast monochromatic typography pairs with distorted circular pupil geometries, creating strong visual tension across print and digital formats. Rather than relying on traditional bookish imagery, the system uses bold graphic forms to capture the raw curiosities of young writers.

Kinetic Eye Motifs in Editorial Design

The underlying layout framework balances expressive eyeball illustrations with a disciplined architectural grid. Just places heavy sans-serif logotypes and event schedules at the margins, allowing the central eye pupil graphic to shift position across different poster iterations. This variable placement gives the promotional series dynamic rhythm when displayed together in gallery spaces or public street walls. This clear structural cohesion across the editorial design ensures that whether rendered as static print announcements or animated social media clips where the pupil rotates, event details remain immediately readable to passersby.

Production craft elevates the physical poster series into interactive public art. Just utilized custom lenticular printing techniques for the outdoor display posters, causing the printed eye graphic to track viewers as they walk past the exhibition frames in physical space. On digital platforms, short motion loops extend the lenticular effect through subtle frame shifts and iris dilations. By combining physical print technology with digital motion discipline, the project demonstrates how event-driven editorial design can transform standard promotional posters into engaging, responsive visual experiences.

See the complete project by Crtomir Just on Behance.

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Word's Eye editorial design animated eye graphic by Crtomir Just Word's Eye editorial design poster series layout Word's Eye editorial design lenticular print detail Word's Eye editorial design digital typography and animation Word's Eye editorial design festival poster grid Word's Eye editorial design eye illustration graphic Word's Eye editorial design geometric typography layout Word's Eye editorial design print poster exhibition

Editorial Design: Word's Eye by Crtomir Just