Waglab's PlayStack Fetches Fun Design From Hart Brands

• Wag Lab’s PlayStack is a new line of dog toys designed to be modular and combined with treats.
• Hart Brands designed the branding and packaging, moving away from the single-color, utilitarian conventions in the category with a fun, playful alternative.

According to the American Veterinary Medical Association, 42.6% of US households own a dog, and there are 87.3 million canines in the country. That’s a lot of pooches, and a lot of demand for dog toys and treats. Waglab’s PlayStack is hoping to fetch some of that demand with its line of customizable dog toys. As the “PlayStack” implies, the range of different toys can be connected and are filled with the dog’s favorite treats, which are slowly released as the toys are interacted with.

Recently, Waglab enlisted Hart Brands to design its brand identity and packaging, moving away from a single color, utilitarian design by drawing on newer pet food and wellness brands, aiming to create something colorful, warm, and culturally relevant.