Pluto Is Perfume Without the Guesswork

Is this a sign that perfume packaging should finally loosen up a bit?

Pluto takes the category somewhere playful, covering its simple white boxes with scrappy illustrations of soap, fruit, flowers, and other familiar scent references, almost like someone doodled their first impressions straight onto the pack.  Kateřina Milatová turns the box into a friendly scent guide, moving from what people actually smell to how the fragrance develops and finally to its official notes. This current packaging swaps exclusivity for accessibility and proves that explaining more can make a perfume look more interesting.

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