Arlo Introduces Culinary Argan Oil to America, Bringing it Out of the Bathroom and Onto the Dinner Table

• Arlo is a new culinary argan oil brand created to introduce the product to American cooking and dining
• Argan oil has been a staple at Moroccan dinner tables for centuries, but only used cosmetically in the US. Arlo is here to change all that.

When brothers Amine and Mehdi Maadir moved from Morocco to the US, they were struck by something odd: why was everyone using argan oil in their hair and not on their food?

In Morocco, culinary argan oil is a dinner-table staple. But in America, the idea of eating argan oil just sounds wrong. Like most perceptions in our culture, that’s purely because of marketing. So the Maadir brothers decided to do something about it, turning this void in the grocery aisle into an opportunity to create a brand that US audiences didn’t even know they needed: Arlo.