Why self-publishing pays off: No Ideas studio on the journey behind building their own imprint

Philip DiBello and Devin Washburn of Brooklyn-based design studio No Ideas take to the New York Nicer Tuesdays stage to talk about the creative process behind two of their largest book projects to date: Design Harder by Erik Carter and Figma’s 2026 Config zine. The pair discuss how taking a risk and building their own imprint, Book Ideas, led them on to even bigger projects and allowed them to find their own audience for their books through self publishing, or as Philip puts it: “If you build it, they will come.”