Generative Design Branding: 11000 Custom Posters

Generative design branding coordinates the collaborative interactive digital festival communications system for Murmure.

French studio Murmure designed the visual system for Nördik Impakt 20.

They built a custom generator in collaboration with developer Matt DesLauriers.

The tool uses WebGL to create dynamic three-dimensional shapes.

These geometric forms react directly to generative sound design elements.

Users manipulate the software to generate their own unique posters.

This experimental software creates random visual combinations.

It merges digital art with standard branding strategies.

This approach shifts branding from static graphics to active participation.

Generative Design Branding Tools

A bold grotesque typographic system anchors the festival merchandise.

The layout balances black and white fields with bright spot colors.

The program outputs custom vector files for immediate print production.

Participants generated over eleven thousand unique artworks during the campaign.

This digital system scales cleanly across print flyers and journals.

The interface remains functional and practical for all online users.

It reduces the need for printed advertising materials.

The high-contrast layouts create strong visual tension on digital screens.

Murmure continues to redefine the boundaries of creative technology.

They combine experimental coding with rigorous graphic design layouts.

This project highlights a growing trend in generative design branding.

Instead of static logos, brands now invite public co-creation.

The result is a flexible and democratic visual language.

To learn more about the project, visit the Murmure portfolio.