Now brand by Hasbro’s Tiger Electronics

From Wikipedia:

Now was a brand of electronics by Hasbro through Tiger Electronics that specializes in multimedia. Its most popular brand was the VideoNow, which was a personal videodisc player for children who wanted to watch their favorite shows on the go. The device was introduced in 2003, and as it sold well, Tiger began to experiment with other Now brands [such as PlayItNow, ChatNow, and TVNow]. The Now brand was discontinued by late 2007, after the VideoNow Color FX and TVNow left store shelves.

All logos of the Now brand use Nedian, with modifications. The main font used on the packaging designs is Eurostile Extended.