The Edit: five projects including Gijs Lammers brand that amps up the vibe of community hub Flowerboy — The Brand Identity – Home of the Greatest in Graphic & Brand Design

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

Founded by Jaryd Adair and Tyson Mullane, Flowerboy is a community hub in Seseh, Bali, where locals, expats, and travellers gather for a run club, coffee, and fresh flowers. The name stems from an observation of a sad and longstanding reality – men typically receive their first bouquet of flowers at a funeral. This initiative aims to promote kindness through flower arrangements, connection via coffee, and shared experiences through running. The identity by freelance design director Gijs Lammers captures the feel-good community vibe, featuring Soft Machine’s bookish serif Affairs and a deep leafy green key colour. The brand includes a spirited running ‘flowerboy’ mascot created by Rueben Millenaar, complemented by a host of charming characters designed by Co-founder Jaryd Adair and photography by Iman Perdana.

“Kristolit began as a challenge,” reveals Belgrade-based art director Sasha Denisova. “I decided to see if I could design a typeface and make a basic Latin character set in just one week.” Contrary to the typical marathon of designing a typeface, Denisova opted for the impressive feat of a sprint. “I immediately knew I wanted to create a typeface that combined timelessness and strength,” she says, “so I chose a serif that draws from strong historical references while reinterpreting them in a modern way.” The result is a striking variable typeface that marries Scotch Roman inspiration with a contemporary technological twist. Initially developing a Roman and extremely slanted italic (maintaining the regular style’s expressiveness but with a more calligraphic tone), Denisova later introduced a variable weight axis.

Kristolit boasts a unique blend of rigidity and elegance, as Denisova notes, “Its sharp geometry, balanced contrast and closed apertures give it a modern, precise character, while geometric terminals and vertical axes reinterpret Scotch Roman influences.” This versatile font family, featuring both regular and italic styles, ranges from a subtle book weight to bold black. The font also offers full Cyrillic support, making it a rare find in the world of technical serifs.

Embracing the concept of ‘organic health,’ YOOY is a lactoserum drink that is made and meant for health-conscious consumers with its natural, eco-friendly approach. Strategic design agency Zapiens collaborated with Clint is Good, Program, and Teteerck to create a cohesive, impactful brand presence – spanning everything from packaging to digital experiences – that challenges conventional consumption patterns in the competitive food landscape. From the name – YO (me) + JOY = representing self-centred joy – which adorns the entire length of the bottle through to its visual language that takes inspiration from Takashi Murakami’s iconic style (flowers and bright colours galore), everything about YOOY is designed to delight.

Portland-based Brother Films has undergone a brand refresh, courtesy of LA-based creative studio Forth+Back, blending rugged outdoor aesthetics with refined professionalism. The new identity draws inspiration from the DIY spirit of the ’60s and ’70s, channelling a Boy Scout-esque vibe that perfectly aligns with Brother Films’ hands-on approach and outdoor-forward work. At the heart of the rebrand is a friendly serif typeface that feels at home in both casual and corporate settings. As an extension of the established visual language, Forth+Back incorporated the wordmark into ‘B’ shapes and other graphic devices that, according to the team, “could feel at home on patches, pins and field guide-style applications.” This playful yet considered approach allows Brother Films to maintain its outdoor credentials while expanding its reach, striking a balance between a laid-back troop aesthetic and a capable production company ready for any challenge.

Mål! Kontrapunkt’s identity for F.C. København captures the essence of Copenhagen, blending the club’s rich heritage with the city’s vibrant spirit. A refreshed lion symbol and new club crest intertwine iconic elements of the Danish capital – from its historical protective lions that symbolise strength and guardianship to the city’s renowned architectural landmarks – creating a visual narrative that resonates with locals and visitors alike. The introduction of custom typefaces – FCK Sans and FCK Serif – inspired by the lettering found on signs around the city’s streets further cements this connection, bringing a touch of urban authenticity to the brand. By incorporating distinct colour palettes for both men’s and women’s teams, Kontrapunkt has crafted an identity that feels inclusive and forward-thinking, much like the city itself.