ThreeTenSeven unveils bold rebrand for Future Health Research

Future Health Research operates at the forefront of health policy, creating solutions and insights to influence healthcare debates across the UK and internationally. The organisation’s research informs the decisions of governments and health systems, with the ultimate goal of healthier communities and nations.

The business recently reached a critical inflexion point in its growth journey, prompting founder Richard Sloggett, a former Special Adviser at the Department of Health and Social Care, to commission a fresh identity system. The objective was to build brand recognition across key research areas and provide a scalable platform that matched the organisation’s ambitions.

Tasked with creating sector stand-out, ThreeTenSeven set out to challenge the traditional identity norms of the policy and research space. The design team noted that aesthetics in this field are typically academic, uninspiring, and lacking finesse. Flexibility was also an essential requirement, as the new design system needed to support a wide variety of niche subject areas.

Visual language

The new identity is built around a core symbol that reflects the inherently positive mission of Future Health Research to contribute to preventative health conversations and improve societal outcomes.

This new mark plays on the universal healthcare cross symbol as a plus, signalling the organisation’s additive approach. From this starting point, the cross expands into an FH monogram and subsequently into the full logo. This is paired with custom typography, bespoke illustrations, and a distinct pixel-based wordmark.

Explaining the idea behind the pixel style, ThreeTenSeven creative director Chris Skelton mentioned that the block-like aesthetic was chosen to visually represent the data-driven foundations of modern healthcare and the structural building blocks of robust policy research.

Cool colours

When developing the colour palette, ThreeTenSeven decided not to favour the clinical blues and greens conventionally used in the healthcare sector. Instead, the agency settled on a novel palette designed to be highly distinctive and reflective of the research centre’s influential voice.

To temper the vibrancy of these core colours, the team incorporated cool, considered neutrals that lend the brand an intellectual and high-quality flavour.

Future Health Research director Rebecca Lynch said, “The team quickly grasped both our research and the sector we operate in, which made the whole process refreshingly easy.”

She added, “They’ve given us an identity that genuinely stands apart in a space that too often looks the same — and a platform we can grow into as our work develops. We couldn’t be happier with the result.”

The new identity aims to present Future Health Research as a smart, experienced organisation within a national cultural environment where healthcare policy is in constant deliberation.