Olavi

Visual identity for Olavi, a service for generative engine optimization (GEO), the practice of optimizing content to be cited by AI search engines. The wordmark is set in TT Ricordi Greto. This font is exclusively for the logotype due to licensing. Headlines run in Host Grotesk and body copy in Plus Jakarta Sans, built on a 1.333 modular scale from a 16px base. The color palette is anchored by a bright purple with lime green as a high-contrast accent. Identity and case study by Anio Ars Studio.