· BP&O - Branding, Packaging and Opinion· Emily Gosling
New branding for Brompton bikes by Studio Blackburn – BP&O

Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in England in 1975 by engineer Andrew Ritchie, who developed the first prototype in his West London flat. The original Brompton bike design specifically looked to tackle