Alaena

Alaena is a French organic cosmetics brand, founded by doctor Sylvie Peres in 2015. For its rebranding, it chose to work with the Parisian studio Odds. This is how the designers describe the new identity released in 2026:

We wanted to preserve the simplicity and restraint characteristic of Alaena—and the ones who embody the brand. We aimed at remaining true to its essence without trying to make it more ostentatious. The quality of the treatments and Dr. Sylvie Peres’s research speak for themselves. The identity needed to reflect that same understated elegance: a brand that inspires confidence without ever needing to overstate its case. Full interview

The creative duo chose Manderley Gothic for the logotype and slogan, Self Modern for the headlines, and Nimbus Sans for the body text.