Why post houses must adapt to survive
The post-production industry is in huge flux, with major studios closing on a frighteningly rapid basis. But, says Pod Ldn founder Adrienn Major, there are ways to restructure to meet the contemporary needs of brands and businesses
17/08/2026 3:56 am
A dark cloud hangs above the post production and VFX industry. Recent closures reflect a sector in flux. In London, Soho post house Fifty Fifty has just closed its doors after 23 years, saying its “level of income and margin simply isn’t sustainable”, while No8, the visual effects studio behind hit shows such as Baby Reindeer and Black Mirror shut shop at the end of June, blaming “unprecedented economic headwinds”. Post houses Absolute and Blind Pig, under parent company Envy, folded in May.
This picture is also global. From 2023-26 the rise in closures has been steep, seeing roughly 25 major companies disappear worldwide. The Mill and MPC, Glassworks and Marshall Street Editors have all closed, and in March, Sony Pictures Entertainment wound down Pixomondo, which ran international VFX offices, including in London.
Some of these names are ones that helped inspire me to start my own production company; I worked with Marshall Street and The Mill earlier in my career, and more recently at Pod have worked with No8 and Absolute, and I am truly gutted to see them go. But their demise exposes a model that didn’t adapt fast enough to change.