Hello Bubble × Blackpink

Albra by Rellence is used for the visual identity of Hello Bubble × Blackpink, a collaboration between Korea’s No. 1 hair dye brand and the famous girl group.

From the Amorepacific Creatives website:

Hello Bubble underwent an AD revamp to reflect the evolving brand image of its main model, BLACKPINK, and the shifting demands of the hair dye market. Instead of focusing solely on showcasing hair color, the package design emphasizes the model’s unique charm by adopting a refined magazine cover aesthetic and sensuous model cuts. This approach transforms the package into a compelling visual scene that conveys the brand’s emotional tone and draws attention when displayed on store shelves. From a practical standpoint, both front-facing sides of the box are designed to optimize shelf visibility. The dyeing accessories were also designed with a minimalist, number-based system to enhance user intuitiveness, while consistently reinforcing the renewed Hello Bubble vibe across every touchpoint.

The script appears to be Barcelony, slanted. Secondary typefaces include Brandon Grotesque and Myriad. Other fonts including those used for Korean text are yet unidentified.