GoFundMe

GoFundMe is the global leader in online fundraising, where anyone can give and get help in one place. By uniting individuals and nonprofits in one place, GoFundMe is helping move humankind forward with unprecedented impact and scale. Our brand idea, ‘Help Adds Up,’ captures the feeling of life-changing progress powered by community.

Koto worked on redesigning its brand identity and visual communication system.

For this project, they commissioned the custom typeface GoFundMe Sans, based on Melun, and GoFundMe Display, based on Melun High, from Lift Type foundry.