German energy supplier Meteoric unveils sci-fi inspired rebrand
The new identity by How&How takes inspiration from Kubrick and Spielberg, positioning the AI-powered platform as an ‘out-of-this-world’ alternative
Creative agency How&How has unveiled a new brand identity for Meteoric, a German energy supplier that is hoping to shake up the European mid-market with a science fiction-inspired proposition.
How&How partnered with the startup – formerly known as Zeus Energy – to create its strategy, name, verbal and visual identity and digital experience, positioning Meteoric as an ‘out-of-this-world’ alternative to the opaqueness and uncertainty that have come to define the EU energy market.
At the centre of Meteoric’s offer is an AI-driven platform designed for mid-sized businesses. The system integrates directly with organisations to automate energy workflows, reduce costs and autonomously execute on demand, presenting itself as a more efficient answer to a sector long associated with complexity and frustration.
Rather than lean into the familiar visual codes of energy utility brands, How&How has pushed the identity into more cinematic territory. The agency has framed Meteoric as an alien force arriving on Earth, with a name that evokes celestial impact and a revolving three-dimensional meteor logo that deliberately courts a sense of disruption.
The wider brand world takes its cue from science fiction, drawing inspiration from the work of filmmakers such as Christopher Nolan, Steven Spielberg and Stanley Kubrick. The primary text, seen in headlines such as ‘Hope is on the Horizon’ and ‘Houston, We Have a Solution’, is at once epic and expansive in tone, while supporting copy has been kept precise and technical.
That approach extends to Oskar, a bespoke large language model created for the brand and inspired by Hal from Kubrick’s 1968 opus, 2001: A Space Odyssey. The AI tool is tasked with producing FAQs and specialist information, allowing the more human-facing parts of the brand to remain concise and emotive.
While Kubrick’s film stands as an unambiguous warning about humanity’s over-reliance on artificial intelligence, this rebrand feels decidedly optimistic in its outlook. AI-generated landscapes depict an ‘Energy Utopia’ a century in the future, alongside cosmic phenomena and solar flares that are intended to suggest a form of power unlike anything currently available on Earth.