bioSuc Is Juice With a Little Character

Juice packaging has had its fair share of drama, but concept project bioSuc happily trades polished fruit photography for characters you might actually want to meet. 

Sara Nogaledo gives grapefruit, peach, and pineapple their own retro cartoon personalities, inspired by vintage mascot art and pop graphics. Meanwhile, the simple black typography at the top gives that personality room to run wild. It is an unexpected take on organic juice, proving that natural products can skip the predictable earthy palette and have a whole lot more fun on the shelf. 

Student designer Sara Nogaledo share more about the design process and thinking below.