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· DIELINE· Rudy Sanchez

Nostalgic Millennials, Capri Sun Has Heeded Your Call and Released the 'Big Pouch'

  • Capri Sun is finally answering customers’ most common request and releasing the “Big Pouch.”
  • Conventional pouches hold about 6 ounces, but the Big Pouch holds 20 ounces and even comes with a bigger straw.

According to Capri Sun, nearly 80% of calls from fans are requests for larger pouches. The brand does offer its sugary beverage in 96-ounce bottles, but where’s the fun in pouring Capri Sun into a regular cup? Clearly, for adults, Capri Sun’s unique packaging and experience of poking it with a plastic straw is a big draw. But a measly 6-ounce pouch meant for children won’t fully quench adult-sized thirst.

Well, nostalgic millennials can now rejoice, as Capri Sun has announced that it is launching the “Big Pouch.” Standing tall at nine inches and twice as wide as a conventional pouch, Capri Sun’s adult-sized format holds nearly triple the beverage.

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