Packaging Design: Korshags by Kurppa Hosk
Kurppa Hosk created a clean packaging design for Swedish brand Korshags. Pastel paper carrier bags meet an authentic maritime origin seal.
Kurppa Hosk guided the brand change for Falkenbergs Lax. The family smokehouse began on the west coast of Sweden. Over thirty-five years, the shop grew into a major fish supplier. Its old name focused only on local smoked salmon. A modern market called for a broad seafood brand. The team chose the family name Korshags for the new look. Clear words keep the personal feel of the family firm. Shoppers find familiar smoked fish next to fresh ocean catch. This clear move shifts focus toward food from the sea. The new packaging design connects old craft with modern retail.
Nordic Restraint and Packaging Design
A custom serif wordmark sets the tone for the identity. Curved strokes and round ball terminals suggest classic ocean signs. The clean letters feel fresh while keeping true family roots. Balanced letter spacing brings calm rhythm to every line. A round seal marks small items across the brand. The badge shows a stone bridge, ocean waves, and green trees. These simple shapes honor the coastal town of Falkenberg. Strong type rules give clear order to every surface. Wide margins give the text space to breathe. Clean contrast keeps small text crisp across all items. Careful lines keep the packaging design simple to read.
Real print substrates express the craft of the Swedish smokehouse. Sturdy paper carrier bags display the primary brand colors. A pink bag carries the round Falkenberg seal. A pale blue bag features the dark serif wordmark. Smooth kraft paper gives good tactile feel to retail guests. Small cards show a blind stamp of the round town seal. Branded plastic bag clips and paper receipts complete the look. Behind every package sits decades of artisanal fish smoking. Fresh cuts of pink salmon rest on wooden cutting boards. A responsive web platform brings the same quiet look online. Kurppa Hosk proves how sharp packaging design honors real food craft.
See the full project by Kurppa Hosk on Behance.
