Branding Design: Uniscent by Lundgren+Lindqvist

Lundgren+Lindqvist crafted a crisp branding design for Uniscent. A fluid olfactory mark joins clean monospaced laboratory type.

Uniscent brought scent work to Sweden and Norway a decade ago. Fragrance acts as a quiet tool to shape space and mood. The team needed a clear brand system for print and web. Lundgren+Lindqvist redrew the central mark with fresh care. A sweeping single stroke unites the letters U and S. The line evokes scent rising from a glass bottle. It shows scent moving softly through the air to the nose. Each curve suggests gentle drift instead of rigid form. This fluid mark anchors the entire branding design system. It balances poetic flow with clean graphic control.

Laboratory Type and Branding Design Precision

The studio paired the fluid mark with an austere monospaced font. This choice reflects the lab tests behind each scent blend. Fixed letter widths evoke lab notes and product spec sheets. Clean columns organize data alongside minimal product codes. The type scale maintains tight lines across editorial grids. High contrast gives technical notes immediate visual clarity. Wide margins create calm breathing room across each document. Compact text blocks sit next to quiet empty space. The layout treats scent work as an exact chemical craft. Every page reflects rigorous branding design standards through modular grids.

Tactile print substrates bring warmth to the Nordic brand. Photos of raw plants were printed, scanned, and blown up at scale. These large plant textures reveal fine fibers, seeds, and stems. They remind viewers that scent belongs to the physical world. Digital screens cannot match the deep sensory pull of real scent. Printed paper goods use heavy uncoated stock with rich tooth. Deep blind debossing adds pleasant tactile feel to small cards. Crisp envelopes feature black ink marks of the fluid logo. Contrast between lab type and tactile print creates visual tension. Lundgren+Lindqvist proves how disciplined branding design honors the craft of scent.

See the full project by Lundgren+Lindqvist on Behance.