The Best Things We Saw at SuperZoo 2026

This year’s SuperZoo, the sprawling pet-industry trade show, brought together brands, retailers, and plenty of very good dogs to see what’s next.

The packaging had plenty of bark—and bite—borrowing from beauty, sports nutrition, frozen food, vintage grocery design, and even political satire. It might even make you wonder if pet foods and all the other products for our fur babies have moved into a completely new visual language. 

Here are 20 packages that had me healing and begging for treats in the aisle.