Walk A Thought’s ink-led work captures Studio Constance’s debut show — The Brand Identity – Home of the Greatest in Graphic & Brand Design

Walk A Thought and Studio Constance have been refining a visual language together since 2019. When the Scandinavian fashion label was selected for its debut runway show at Stockholm Fashion Week 2025, Founder Rebecca Dovenryd Almberg invited the Paris-based design studio to create the campaign and show identity for the SS26 collection.

The campaign identity centres on the idea of flow. Studio Constance’s garments often explore the tension between structure and softness, with silhouettes that shift as they move on the body. Rather than create something overly polished, Walk A Thought’s Co-Founders Erik Berger Vaage and Rasmus Nilsson aimed for an identity that felt equally alive. “The starting point was both in the literal sense of the garments’ movement and in how Studio Constance approached the collection,” they explain.

Ink illustrations became the primary visual element, developed to capture the collection’s tactility without simply replicating the garments themselves. Nilsson created each illustration by hand, letting the medium’s natural behaviour inform the final forms. “We wanted a visual language that could capture the tactility of the collection without simply replicating the garments. Ink was a natural medium for that; it has a kind of controlled unpredictability that mirrors how the clothes drape and move,” the designers note. The gestures echo the collection’s silhouettes, with intentional imperfections – where ink pools or fades – becoming part of the visual rhythm.

The typographic approach introduces a piece of bespoke lettering derived from a custom typeface Walk A Thought designed for Studio Constance five years ago. Rather than replace the brand's established palette of Romana and Akzidenz Grotesk, the lettering adds a voice specific to this moment in the brand’s evolution. “The letterforms were drawn with the same tools as the illustrations, which helped everything feel cohesive,” Vaage and Nilsson share. “It wasn’t about replacing the core typography, but about adding a voice specific to this moment in the brand’s story.”

The colour palette deliberately pulls back to black and white, reflecting the deeper inky accents in the collection while avoiding competition with the garments themselves. This restraint allows the illustrations and typography to take centre stage. “That restraint allowed the illustrations and typography to take centre stage,” the designers explain. “Everything works together to create a sense of quiet intensity rather than loud contrast.”

The design system operates on deceptive simplicity – black and white, ink illustrations, tightly set type. In practice, this meant finding the optimal composition for each surface, from tactile letterpress invitations to showroom collateral and collection-specific merchandise. “We wanted to translate the illustrations onto fabric and paper in a way that felt spontaneous but still recognisably ‘Studio Constance,’” they note. “Since it’s a luxury brand, material choice for each application was essential to ensure the result felt elevated.”

Letterpress printing presented particular technical considerations, especially when working with hand-drawn elements. The team had to preserve the subtle texture of the ink whilst ensuring the artwork would reproduce cleanly in relief. After vectorising the drawings, Vaage and Nilsson manually redrew certain sections to remove the digital precision that can flatten hand-drawn work. “It’s a bit of a pet peeve of ours when you can clearly tell something has been live-traced in Illustrator,” they reveal.