Studio Musa

Logo, monogram, and complete visual identity for Studio Musa, developed by Filippo Baldo in collaboration with the creative agency Simple Flair. Studio Musa is the international architecture and interior studio behind pop-up installations, retail spaces, and spatial concepts for brands such as Moon Boot, Diesel, Lacoste, and New Balance.

Founded by Francesca Malagni and Rebecca Peretti, Studio Musa operates at the intersection of spatial design, fashion, and contemporary visual culture. To translate their cross-disciplinary vision into a cohesive brand image, a minimal and timeless graphic identity was developed, anchored by a refined monogram and a versatile typographic system.

Every project by Studio Musa stems from a clear conceptual thread—a principle reflected directly in the graphic language. The new identity balances clean geometric structure with subtle curatorial details, providing a solid yet fluid framework across both digital and physical touchpoints. From editorial collateral to spatial signage, the visual system conveys clarity, cultural awareness, and a distinct aesthetic designed for lasting impact.