Sixty cider labels replay a Wimbledon point | Mindsparkle

Mindsparkle Mag

Five sets, nearly five hours of tennis, rain delays, fading light and two players who clearly had no interest in going home. The 2008 Wimbledon final between Roger Federer and Rafael Nadal was either the greatest match ever played or an absolutely unreasonable amount of tennis, depending on how you look at it.

For TEMPER’s Victory Edition, Austrian studio Hono broke the point that decided everything into sixty frames. Each frame became an individual label for one of sixty bottles of sparkling pear cider — a packaging concept built entirely from a five-second sequence. One bottle shows one moment; put all sixty together and the final point plays out from beginning to end.

The labels were risograph printed by Herr & Frau Rio, their green-and-purple halftone grid shifting slightly from bottle to bottle. Set against restrained typography — Quadrant Text Mono and Surt — each label reads as a single still, with the ball and the players nudged frame by frame across the run.

Inside is an organic sparkling pear cider by Austrian winemaker Luka Zeichmann, made from pears grown in traditional orchards in Burgenland. Sixty frames. Sixty bottles. Each one unique.