Graphics Design
· BP&O - Branding, Packaging and Opinion· Lisa Cain

Forbidden Fruit – BP&O

The Garden of Eden could have sent the design straight towards snakes, temptation and familiar biblical imagery. Instead, AUGE created its own version of paradise, developing the scenes through sketches and compositional studies before using AI to help refine the final artwork while retaining control over composition, light and mood.
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AI helped build the imagery, but the work still feels clearly art directed. The scenes share a consistent visual language and support a single story rather than looking like a collection of individually generated images.
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Agriculture spends years developing new varieties around flavour, texture, resilience and shelf life, only for them to arrive in store looking much like the fruit beside them. Sometimes you have to give a better pear a story worth remembering.

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