Acru

Acru is the decor atelier of thread painter Amelia Dennigan, whose work blurs the lines between textile, painting and personal memory.

The new studio identity was designed by Tales of Tomorrow who wrote the following words about the project:

Inspired by the unexpected scenes, recurring motifs, and layered symbolism found throughout Amelia’s work, we developed the brand strategy and positioning that expanded her artistic universe into a complete brand world. We crafted an identity that draws from the same sense of curiosity and narrative found in her pieces, carrying it consistently across art direction, photography, packaging, and digital touchpoints.

The website and online shop was designed as an extension of that world: a place where visitors can explore her collections and commissions while encountering the visual language and atmosphere that make her work distinctive. Every element, from the animations to the tone of voice to the online experience, was built to support and deepen the stories already present in the artwork.

The identity uses the typeface Ergon for the wordmark and titles, while the rest of the text is set apart by using a monospaced typeface Aeonik Mono.