Birrificio Angelo Poretti Looks to its Italian Heritage for a Contemporary Identity That Honors its Roots

• Italian beer brand Birrificio Angelo Poretti has gotten a new look courtesy of Dragon Rouge that’s suited for contemporary shelves, but honors the brand’s history
• The new system center’s a brand universe over a product-led focus, that’s inspired by Italy and the company’s founder

Italian beer brand Birrificio Angelo Poretti has joined the ranks of heritage brands thirsting for a new, contemporary look that still honors its roots. Classic legacy brand redesign stuff!

Tapping Dragon Rouge for the job, the beermaker was keen to relaunch the heritage-rich, proudly Italian brand and make it more distinctive, relevant, and modern in a growing premium beer market.