Cirque du Soleil's Show Goes On, Right Down to the Packaging

Cirque du Soleil is built around spectacle, so it makes perfect sense for its packaging to become another little stage for performance.

Rita Arutyunova created a conceptual CPG line for the touring circus, and covered the cans and popcorn packs with acrobats, unicyclists, hoops, and circus characters caught mid-act, creating a playful visual rhythm inspired by classic circus posters and the theatrical world of Cirque itself. The performers wrap, overlap, and disappear around the pack, rewarding you with new details as you turn it in your hand. Rather than treating concessions as an afterthought, the concept extends the show into the smallest parts of the experience. It’s all in the details, after all. 

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