Graphics Design
· Design Week· Design Week

Snarkitecture crafts portal-inspired packaging for Bowmore’s 20-year-old whisky collection

The release of the Bowmore Captivo Collection marks New York-based practice’s first foray into whisky packaging. The collaboration brings the studio’s focus on spatial experience and threshold-crossing – normally seen in their immersive, monochromatic architectural installations – to Scotland’s second-oldest licensed distillery.

Over-the-shoulder view of designer Alex Mustonen sketching bottle and packaging concepts on white paper with a fine pen at a wooden desk. Designer Alex Mustonen leaning on a round wooden table behind the two Bowmore Captivo Collection whisky bottles, boxes, and an open design journal. Alex Mustonen standing on shoreline rocks in front of the white Bowmore Distillery building with bold black text on the Isle of Islay. Medium profile portrait of Alex Mustonen wearing a cap, sunglasses, and a dark hooded jacket with his hands in his pockets, standing outdoors in front of a white building painted with bold black text spelling "BOWMORE".

Snarkitecture co-founder Alex Mustonen developed the concept following a trip from New York to Islay, drawing inspiration from the natural topography of the island and the dark interior of Bowmore’s No. 1 Vaults maturation warehouse. The artwork translates these influences into layered, portal-like graphics etched across the bottles and presentation boxes.

Mustonen said, ‘Stepping into the world of whisky is a first for Snarkitecture. I drew similarities between how Bowmore’s whisky is made, and how I approach an architectural environment. In architecture, spaces and objects invite people to look again and question their assumptions. I discovered whisky-making shares a similar philosophy, rewarding time, patience, and curiosity.’

Studio product shot of the golden-amber Bowmore Oak Voyage bottle next to its textured black presentation box with red contour linework. Open black presentation case revealing the Bowmore Oak Voyage 20-Year-Old bottle nestled inside a dark crimson interior alcove. Studio shot of the deep amber Bowmore Sherry Cask Pursuit bottle alongside its black box with a brightly colored topographic relief design. Open black presentation box showcasing the Bowmore Sherry Cask Pursuit 20-Year-Old bottle seated inside a sleek dark casing.

The collection comprises two distinct bottlings paired with customised visual motifs that reflect their cask lineage. Bowmore Captivo Oak Voyage features fine contour lines echoing the ringed grain of oak and the passage of time across its 20-year maturation in American oak ex-bourbon casks and Oloroso sherry butts.

Bowmore Captivo Sherry Cask Pursuit – a global travel retail exclusive – uses dynamic, heat-map-like visual layering in warm palette hues to evoke Spanish bodegas and its Oloroso sherry hogshead finish.

Bowmore Oak Voyage 20-year-old whisky bottle and box staged on peach-colored terraced steps alongside cherries, an orange peel, and vanilla beans. Bowmore Sherry Cask Pursuit bottle and black box presented on terraced steps with honeycomb, cinnamon sticks, peppercorns, and charred fruit.

Dr Calum Fraser, master blender at Suntory Global Spirits, said: ‘These beautifully aged whiskies are intentionally designed to reward exploration and reveal layers of flavour over time. While Bowmore’s signature style remains at their heart, balancing citrus, sweetness, and delicate smoky notes, each expression showcases the influence of different oak casks in a distinct way. Snarkitecture has captured that sense of discovery brilliantly, creating designs that express the individuality of each whisky, while remaining true to Bowmore’s heritage.’

The Bowmore Captivo Collection Oak Voyage is priced at £312 ($360) and is available via Bowmore’s website, with a UK retail rollout at Harrods scheduled for 1 September. Bowmore Captivo Sherry Cask Pursuit is priced at £320 ($380) and will launch across select global travel retail outlets later this year.

What to read next: KFC partner with JKR for major global brand identity overhaul | View Source creates end-to-end brand identity and packaging for pet supplement startup Watts | The Outline: major appointments, spaghetti maps, and a furry mascot – 24/07/26 | The Outline – Bell, Chromatic States, and Tokyo Drift – 17/07/2026

Source

Открыть оригинал