Framer Commerce

Framer Commerce is an ecosystem of plugins and templates enabling creators and brands to build custom, highly aesthetic Shopify storefronts directly within Framer. Sitting at the intersection of design-led e-commerce and cutting-edge web tools, their site identity relies on a thoughtful typographic contrast.

They selected Sita Sans for primary titling and section headers, setting a sharp, functional, and distinctly modern tone. For body text, the site switches to GT Alpina, introducing a classic, workhorse serif that optimizes reading comfort across longer feature breakdowns, tech specs, and documentation.