Lay’s Chinese New Year campaign

Lay’s used HY ChiYunLi in a Chinese New Year campaign. The typeface brings a festive atmosphere and a stronger cultural connection to seasonal marketing materials. Its expressive style helps communicate themes of celebration, reunion, and holiday happiness while maintaining readability.

By using HY ChiYunLi, Lay’s created a distinctive New Year visual identity that feels warm, engaging, and relevant to Chinese consumers during an important holiday season.