Established Designs Jennifer Lawrence's New Haircare Brand mes°

• Oscar-winner Jennifer Lawrence has launched a hair care brand called mes°.
• New York City creative agency Established designed the packaging and branding, including distinctly- handled jars.

Actor Jennifer Lawrence has said that she has long struggled with her hair and has tried methods like sleeping in braids to keep her thick curls from puffing up in Kentucky humidity. Early in her career, the Hunger Games star’s hair was constantly styled, going from brunette for her role as Katniss Everdeen to blonde, sometimes the same day. Production didn’t want to let Lawrence use a wig, so she forced their hand by getting a pixie cut, she told Allure. 

From then on, Lawrence began buying and trying every hair-styling product that didn’t require hot tools and risk frying her locks again. Frustrated, she began collaborating with bio-engineer Jasmina Aganovic’s Arcaea after watching her TED Talk, and together they developed a new line of hair products called mes°.