Pacifico Wants To Make Outdoor Beers Easier With 'Pacifi-Go' Merch

• Cerveza brand Pacifico is prototyping a new line of outdoor accessories called “Pacifi-Go.”
• The brand has partnered with athletes and creators to field-test the prototypes, and fans can vote for their favorite.

Beers outside just hit different. Maybe it’s because they’re cracked open after a long day of doing stuff like hiking, surfing, or clearing out brush. Cerzeva brand Pacifico is now making it easier to enjoy a cold beer outdoors with a new line of prototype merch called “Pacifi-Go.”

Pacifi-Go has nothing to do with the mobile game “Pokémon GO,” which is usually played outdoors. Instead, it’s equipment that transforms into various handy tools for beer enjoyment. The first three items in the Pacifi-Go collection include the “Cold-One Coat,” a waterproof jacket that turns into a beer bucket to keep brews cold, and the “Tall Boy Tent,” a backpack beer cooler that houses a compact beach shelter. Finally, the “Kickback Kickstand” is a portable kickstand that transforms a wakeboard into a campfire bench.