20(SOMETHING) designs unified brand identity for Open Point

Creative agency 20(SOMETHING) has developed a new brand identity, website, and film series for civic technology company Open Point. The project marks the official launch of a unified platform that brings together two previously separate engagement systems under a single masterbrand.

The new system combines the company’s community engagement tool, Social Pinpoint, with its stakeholder management product, Consultation Manager, creating a connected system built to support complex infrastructure and planning projects.

Currently used by more than 750 organisations across three continents, the platform assists developers, local councils, and infrastructure providers in managing large-scale community consultations and stakeholder relationships. The system is designed to help these entities navigate strict regulatory and compliance requirements throughout the project lifecycle.

Authority and accessibility

The creative agency was tasked with building a brand that could unite the two individual products while appealing to two distinct audiences. The identity needed to resonate with major infrastructure clients, such as developers and state agencies, while remaining accessible to local governments and members of the public participating in community consultations.

Will Thacker, founder & creative partner at 20(SOMETHING), said, “The challenge wasn’t simply combining two products under one name. It was creating a brand that could speak to organisations managing high-stakes infrastructure projects without losing the accessibility required for genuine public participation.”

During the initial strategy phase, the design team identified a shared requirement for collaboration, compliance, and measurable impact across both user groups. This insight formed the foundation of the masterbrand, which is built to flex across different sectors while maintaining a consistent core narrative.

Visuals and typography

At the heart of the creative concept is the idea that the tools used by society shape the environments built together.

Rather than relying on familiar visual tropes often associated with civic engagement, the identity draws inspiration from the historical role of physical tools in shaping communication and early civic systems.

The creative direction references the chisel, a tool historically used to carve early Latin letterforms into stone. This typography follows, relying on a high-contrast sans-serif typeface presented in capital letters, featuring sharp, angular terminals and distinctive crossbars on characters such as the E, F, W, and A.

Digital and physical

The identity system extends across the platform’s digital experience, brand films and website, creating a cohesive design language that bridges product functionality with narrative storytelling.

Open Point’s brand was designed to feel credible and authoritative for institutions while remaining open and participatory for public audiences. Messaging and tone are designed to be flexible, allowing the platform to communicate effectively with both infrastructure professionals and community participants.

Cowling said, “For our customers, engagement isn’t optional – it’s fundamental to delivering projects in strictly controlled environments. Without a clear system of record, organisations face real risks around compliance, auditability and approvals. Open Point brings together two trusted tools into one connected platform so organisations can engage communities and stakeholders with greater clarity and confidence.”

Through the rebrand and platform launch, 20(SOMETHING) has helped position Open Point as a new category of civic technology platform, designed to support transparent decision-making and meaningful participation as infrastructure projects become increasingly complex and publicly scrutinised.