Branding Design: No Early Birds by Kurppa Hosk
Kurppa Hosk created a sharp branding design for No Early Birds. Modern Swedish furniture meets stark black and white print.
Swedish architect Pär Söderberg built the No Early Birds collection. His furniture is known for its custom cross-leg base. Kurppa Hosk shaped a bold visual identity around this idea. The team turned the cross-leg joint into a clean mark. Two sharp wings sit next to a thick center line. This symbol acts as a clear sender on all printed items. Calm layouts keep the focus on each chair and table. Bold contrast pairs deep black with bright yellow tones. This branding design brings modern Swedish clarity to life. Every print piece matches the craft of the wood and metal line.
Modern Craft and Branding Design
A heavy sans type sets the tone for the identity. Big words stack in tight blocks with solid rhythm. The catalog pages create a quiet pace for the reader. Broad white borders frame the black and white photos. Clear line drawings show exact millimeter sizes for each piece. Small notes list powder-coated metal and birch plywood options. Neat grid lines keep all product details easy to read. Short headers guide readers through the furniture range. This branding design stays clean across all print spreads. Each page balances dark type with open white space. Simple columns give the book a natural visual flow.
Real print materials highlight the craft of the collection. A black cloth book features a bright gold foil mark. Thick paper stocks bring rich texture to business cards. Small folded cards show macro photos of metal joints and leather. The collection launched in 2010 at the Stockholm Furniture Fair. It soon gained wide praise at design fairs in Milan and Paris. Honest materials guide both the furniture and the printed items. Kurppa Hosk builds a branding design rooted in real craft. The final visual system feels timeless, quiet, and strong. Every small detail honors the work of the architect.
See the full project by Kurppa Hosk on Behance.
