Binaurale Goes For Contained Maximalism With Globe-Capped Perfume Bottles

• The perfume brand Binaurale stands out with a striking globe-shaped cap in vibrant color combinations
• The bottles represent the playfulness and “contained maximalism” at the heart of the brand from husband and wife team Jack Roizental and Arielle Elfassy

Perfume bottles have long been a playground for avant-garde forms and design experimentation, and the fragrance brand Binaurale is proudly carrying that torch. Launched by Miami natives and husband-and-wife duo Jack Roizental and Arielle Elfassy in 2023, the brand is inspired by play—which comes across in the distinct perfume bottles the pair created.

“The whole brand, from the bottle designs and the fragrance development to the content we make, is inspired by play,” Roizental tells me. He’s the lead designer of the operation, formerly working at Pentagram, while Efassy is the scent expert who previously worked at the fragrance manufacturer Givaudan.