Athletic Brewing and Graza Bring Olive Oil To Beer (er, Fake Beer) — Graphics Design

A few years back, nonalcoholic beer was just a small corner of the beer cooler, but NIQ reported in 2026 that US retail sales of nonalcoholic beer, wine, and spirits had crossed $1 billion, with the segment growing roughly 19 percent year over year in the latest 52-week measurement. Non-alcoholic beer accounts for about 80 percent of those sales.

Cold Off The Press taps into the rise with packaging that makes the collaboration between Athletic Brewing Company and Graza an instant winner.

The can works with Graza’s electric green and playful visual language, filling the label with scribbled olives, hops, droplets, hands, and tiny characters. Chunky hand-drawn lettering gives the name a spontaneous quality, while flashes of Athletic Brewing’s blue cut through the green with an unexpected pop. Instead of following familiar craft beer conventions, the design wanders straight into pantry branding, making a pils brewed with extra virgin olive oil look completely worth investigating.

My only complaint? I wish it were in a squeeze bottle.

Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, and Graza, the cult-favorite olive oil brand and pantry staple, today announced the launch of Cold Off The Press, a limited-time non-alcoholic collaboration brew made with Graza Extra Virgin Olive Oil.

Crafted with Graza, Cold Off The Press is bright, smooth, and refreshingly unexpected. It will be available in 6-packs of 12-oz. cans at www.athleticbrewing.com beginning September 23, while supplies last.

A classic pils with floral, herbal, and lemon aromas and a remarkably clean, dry finish, the brewing process for Cold Off The Press began with extra virgin olive oil, which nourishes the yeast that helps shape the brew.

“We love collaborations that push us outside the traditional boundaries of brewing,” said John Walker, Co-Founder and COO of Athletic Brewing Company. “The folks at Graza share our passion for great flavor and questioning how familiar products are supposed to look, taste, and feel. There was a natural creative chemistry between our teams, and Cold Off The Press gave us a chance to bring that shared curiosity into the brewhouse, challenge ourselves to think differently, and create something entirely new. We’re always willing to chase an idea that sounds a little wild if we believe it can lead somewhere delicious, and this one absolutely did.”

The collaboration brings together two brands known for reimagining everyday staples. Athletic Brewing has helped redefine expectations for non-alcoholic beer, while Graza has made top-notch, super-fresh olive oil more accessible, approachable, and fun to use through products built for everything from drizzling to sizzling.

While extra virgin olive oil is a staple in the brewing process, Cold Off The Press was never intended to taste like olive oil itself. Instead, Athletic’s brewing team experimented with incorporating Graza Extra Virgin Olive Oil into the brew while developing a bright, balanced flavor profile that complements food without overpowering it.

“We’re constantly looking for creative ways to show how versatile olive oil can be, and we loved the idea of taking it somewhere completely new,” said Andrew Benin, CEO and Co-Founder of Graza. “Athletic brings the same energy, curiosity, and attention to ingredients and flavor that we do. Cold Off The Press is super drinkable and one of the more deliciously adventurous places we’ve taken olive oil.”

The name Cold Off The Press is a playful nod to both brands, pairing the cold-pressing of olives with a crisp, refreshing brew. The result is a grove-to-glass mashup made for serving alongside good food and great company.

Equally at home at the dinner table or alongside a game day spread, Cold Off The Press pairs especially well with pizza, grilled vegetables, salty snacks, big sandwiches, charcuterie, and whatever else happens to be on the menu.

Brew Details:

Style: Pils
Ingredients: Water, Malted Barley, Rice, Hops, Lemon, Yeast, Olive Oil, Wheat
Nutritional Information: Each 12-oz. can is less than 0.5% ABV and contains 60 calories, 14g of carbs, 0g of protein, and 0g of fat.
Flavor Notes: A bright pils with herbal aromas made with Graza Extra Virgin Olive Oil.
Availability: Limited release on athleticbrewing.com while supplies last.

Launched commercially in 2018, Athletic pioneered a proprietary method for making non-alcoholic beer, re-engineering nearly every step of the brewing process through hundreds of small-batch trials. This innovative approach has made Athletic the most highly awarded non-alcoholic brewer of the past decade, with over 200 prestigious taste awards.