Qatsi tea

Graphic designer Tais Kahatt created the visual identity of the newly launched Australian tea brand Qatsi. The brand seeks to bring to Australia the finest high-quality Japanese tea. They work closely with local Japanese tea farmers and are sourcing the origins of each of their blend.

Beside a custom “Qatsi” lettering, chose a colour palette evoking the earth as a key visual feature for the brand. The playful website design features nice illustrations in the same colour palette. For the typefaces, Prompt is used as a powerful display typeface and PoW Covenant Mono is used as a complementary typeface for the tea packagings and social media communication. On the website, Prompt is paired with Inter.