Maison Myrthus: a gift ribbon becomes a logo | Mindsparkle

Mindsparkle Mag

Maison Myrthus is a Swiss house dedicated to the art of gifting. Each object is carefully curated and exclusively produced in Switzerland, with a strong focus on sourcing, quality and artisanal craftsmanship.

Amertume studio developed the identity around the ribbon, a universal symbol of gifting that captures both the gesture of giving and the moment of discovery. The ribbon unfolds throughout the visual language and ultimately shapes the logo itself.

For the packaging collection, Amertume studio explored a complementary direction inspired by traditional stamps and artisanal printing techniques. Texture, irregularity and imperfection become part of the identity, giving each product its own personality while maintaining a coherent and refined visual system.

From the identity and packaging to the physical objects, Amertume studio designed every detail to celebrate the art of giving through simplicity, craftsmanship and intention.