Creative Review
Anaïs Odoux on making collage her creative playground
The French designer and illustrator reflects on how a self-initiated collage project evolved into a defining part of her career, and the beauty found in analogue techniques
Why it’s time to take ugliness seriously
The trend for brands using hand-written fonts and messy aesthetics is more than just fashion, it’s a reaction against big tech and AI, says Kyle Raymond Fitzpatrick, author of the Trend Report newsletter
The Monthly Interview: Burnermunde
From viral skits to a ruff-clad Wayne Rooney, the directing duo are intent on capturing contemporary Britain in all its gritty, glorious absurdity
HOW M&S REINVENTED ITS OWN-BRAND PACKAGING
We speak to John-Paul Hunter, head of packaging design at M&S, about how the team has built a more expressive own-label design system – and why moving beyond supermarket templates allows every product to tell its own story
How On became more than a running brand
The Swiss sportswear company is redefining performance marketing through creativity, culture and community. CR speaks to On’s CMO Alex Griffin to understand why the approach has cut through
Why this World Cup belongs to fans and creators
Brands wanting to reach audiences in this World Cup would be wise to tune into fandoms and supporter subcultures. We talk to industry experts about how to reach these often elusive groups
The shifts in sports photography
As sports brands compete for cultural relevance, photography is moving away from polished action shots and instead towards imagery shaped by fashion and documentary. CR speaks to those working in the industry about the changes and the challenges
Why branding will define The Hundred’s next phase
With new investment transforming the competition, franchise identities are becoming as important as performances on the pitch. We speak to the team behind London Spirit’s refresh about balancing heritage and modern fandom
The changing voice of sport
For decades, sports brands spoke in the language of discipline, sacrifice and winning. As our relationship with sport evolves, CR looks into how brands are rethinking the tone of voice they use to inspire, motivate and connect
Why everyone is obsessed with Jon-Paul’s balls
Through his studio 12 Pentagons, Jon-Paul Wheatley has built a cult design brand around one of sport’s most familiar objects, attracting the attention of adidas, Burberry and others along the way
The Monthly Interview: Margaret Johnson
In 30 years working at Goodby Silverstein & Partners, Johnson has seen the advertising industry undergo seismic change. Reflecting on her time as CCO, she tells CR why she’s embracing AI, why humour is back and why she’ll always leave her heart in San Francisco
The Monthly Interview: Valtteri
The creative producer has worked on elaborate events for brands and musicians from Balenciaga and Burberry to Travis Scott and Kendrick Lamar. We talk to him about his career journey so far
The Monthly Interview: Johanna Jaskowska
A self-confessed “nerd”, Jaskowska has helped shape digital fashion and beauty culture, first via her wildly successful Instagram filters. Now she is experimenting with how AI will change fashion, beauty and art
The Monthly Interview: Lucy Hickling
From starting a nationwide game of hide-and-seek to becoming Fred again..’s closest collaborator, the creative director, known professionally as Loose, thrives on turning bold ideas into big cultural moments
WELCOME TO THE ANNUAL AWARDS SHOWCASE 2026
Here you can view all the winners in Creative Review’s celebration of the best work from the past year, spanning advertising, craft, creative effectiveness, creative tech, design, entertainment and experience
Insight
Analysis of significant creative projects, people and trends
Process
Stories about how creative work gets made
Leadership
Practical advice on running a creative team
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