Jordi Masdeu's identity for Folks, Burger Social Club adds arms and legs to just about everything — The Brand Identity – Home of the Greatest in Graphic & Brand Design

Folks, Burger Social Club is a small fast-food restaurant in El Born, one of Barcelona’s oldest neighbourhoods. The fashionable area is famous for its international variety of restaurants and cafés.

Folks’ refined menu offers six home-made burgers using carefully selected ingredients that fuse international flavours with a local touch. The restaurant’s identity, by Barcelona-based Jordi Masdeu, is a hectic combination of hand-drawn typography, illustrations that bring the ingredients to life, and a contrasting serif wordmark. The branding captures the spirit of Folks as a relaxed, carefree meeting place.